INSPIRATION: GE’S JUICE TRAIN JOURNEY

Ever ride a train? Sure. It’s quite the mode of transportation. But sure enough, trains serve more of a purpose than just our own personal A-to-B agenda.

GE created a time lapse video of the journey from Florida to New Jersey – a vital one, if you want your morning orange juice.

Here we have clear nuggets of information, combined with beautiful scenery, and a little bit of a story. We were just as surprised as you will be to be compelled by a two and half minute virtual train ride. You know more, and you’re a little more interested. A powerful example of branded content.

You might even think of that train journey tomorrow morning at the breakfast table.