WATCH THIS: SAPEURS, A SHORT DOCUMENTARY BY GUINNESS

We are blown away by this beautifully shot and well told story about the Sapeurs, a group of refined gentlemen from Brazzaville, the capital of the Republic of Congo, who have a deep-rooted pride in their aspirational culture. Their life is not defined by occupation or wealth, but by respect, a moral code and a desire to inspire others through their style and attitude. Their focus isn’t on the fabric or cost of the suit but the worth of the man inside it.

This film, directed by Nicolai Fuglsig, is ‘part of the Guinness Made Of More campaign, which celebrates those who live their lives with real integrity and character,’ and also a brilliant example of branded content at its finest. Bravo, Guinness!