LOVE THIS: ON WHAT NOT TO DO

Loving this parody created by video stock footage company Dissolve using Kendra Eash’s McSweeney’s article This Is a Generic Brand Video,” but narrated and set to actual stock video clips from Dissolve. Brilliant!  Excellent lessons here in 1) not taking yourself too seriously and learning to laugh at (possibly) your own expense, 2) not falling into the traps of generic branding, 3) go for the unexpected, not the expected and  4) do it different, do it better.