HOW TO: CONTENT MARKETING

This is a quick lesson from Getty Images on Content Marketing and another version of ‘everything sounds better with a British accent.’ My favorite quote is by Kenneth Blanchard of Story Worldwide: ‘Content marketing is…about engaging consumers  with the stuff they really want in a way that serves your brand’s purposes & ideals, rather than just trying to jam your logo into their periphery.

We’ve also pitched something along the lines of this nugget from Joe Pulizzi (founder of the Content Marketing Institute) to a few brand executives, but got nothing but blank stares: ‘(it’s about) Creating interesting information your customers are actually passionate about so they actually pay attention to you.’

Next time we’re trying it with an accent…