Treason Toting Co.‘s brand film is complete! We learned a lot from this process, but that was our intention. We wanted to make something better, so we set out to do that by honing our storytelling skills, our production quality, how we shoot, what we shoot, and how we edit. Basically, we created a new formula and this film is the product of that experiment.
As brands continue into new territories of publishing and filmmaking, and away from dumbed-down product pushing, we are inspired and challenged to tell these stories in new and dynamic ways. Through this, we learned that part of telling the complete story of a brand, is showing what goes on behind the scenes. Photographer John Davis joined the Shine team this summer, and has been capturing the spirit and truth of each shoot in beautiful detail. Check out the video above, and behind-the-scenes stills below.