We are big fans of funny stuff over here at Shine. Seeing the way comedy has evolved over the past ten years has been really interesting… laugh-track sitcoms gave way to single-camera comedic studies which are now moving aside for short online videos. The more extraneous junk that has been cast away (an audience, multiple cameras, time), the more we seem to get out of comedy.
High Maintenance is the current gold standard for web shorts. Conceived, written, and directed by husband-wife team Ben Sinclair and Katja Blichfeld (Jenky Clown Productions), High Maintenance follows “The Guy,” (Sinclair) as he wanders purposefully around Brooklyn, delivering weed to various (and occasionally overlapping) characters.
It’s such a simple concept. What else would a small-time weed dealer do than enter the homes and lives of his clients? There are no forced situations, which allows the comedy to unfold naturally. And unfold it does.
As the series grew, fans demanded longer episodes, now varying them from five to nearly twenty minutes long. Vimeo bankrolled their latest series, charging a fee to recoup the investment in higher production value, cast, and crew. This is the beauty of the internet: the good stuff isn’t dependent on Nielsen ratings and advertisers to rise to the top.
As a company helmed by a husband-wife team like Jenky Clown’s, tracking their success has been very cool and inspiring for us. The mold for “what works” is continuously shattered as creative people test the internet waters, and we’re excited to be a part of this evolution.
We’ve shared one of our personal faves, ‘Heidi.’ If this doesn’t do it for you, I don’t think we can be friends. Just saying.