WELL DONE: SOCIAL SOURCING WITH MEGHAN TRAINOR X HP

Well this is kind of cool… HP brought some of the biggest names from Vine, Instagram, YouTube, and the blog world together to create the new Meghan Trainor “Lips are Moving” video. Whether you like her music or not, we’re definitely digging the branding here. HP is pushing their HP360 as the nucleus around which these creatives contribute to this “socially sourced” video- apparently the first of its kind. This is the bts on how it was done.

Now that it’s been done, it’s sort of hard to believe it took so long. Creatives have been using social media to push their content for a while now, and a few have become internet famous in their own right. Seeing these well-known names step outside of their chosen social mediums to collaborate is pretty neat- and we’re certain we’ll start seeing more of this.