I got an email recently from one of my favorite retailers—as I do every damn day—and thought the subject header was a little odd. ‘Our new dress silos = your new dresses.‘ Silos? What are […]
Content By Committee: Take the Mess out of Your Message
A video storytelling toolkit for teams. Our day went from zero to shit show in one minute. We needed some additional shots to accompany the interview of an exec for a corporate video; simple stuff like looking over […]
HOW TO STORY: FINDING YOUR PLOT WILL GIVE YOUR VIDEO PURPOSE
Discover the power of plot and how you can easily apply it to your video. Think your video doesn’t need a plot? Think again. Ignore your plot and you’re missing an opportunity to increase its quality dramatically. Developing […]
ON HIRING CREW: Taking a Lesson from Warby Parker
So, yesterday this happened. And while it’s not a tragic break and yes probably an easy fix, it was a simple reminder of why my Warby Parkers cost twice as much. I bought these readers because I […]
PROJECT: HEY! WE’RE FUNNY TOO!
We had the most glorious opportunity to let our funny/freak flag fly when the inventors of MoJoe asked us to create a Kickstarter video for them. We’ve been wanting to make something funny for a while, […]
CREATIVE MORNINGS: PUTTING THE WORK IN NETWORKING
This Friday’s CreativeMornings talk is on the topic of WORK. When I googled ‘work/word/origin’ the second listing was this exactly: The Origin of the Word “Work” Is Closely Related To “Torture” thegln.org/…/the-origin-of-the-word–work-is-closely-related-to-torture/ Jan 15, 2013 – […]
PROJECT: STATION NORTH TOOL LIBRARY
Baltimore can be the most confounding place on earth, but it can also be the most wonderful. When friends all over the world ask us ‘why Baltimore?’ We always give the same answer—it’s the people. […]
PROJECT: OPEN WORKS
Every now and then we get a project that we can really feel good about—because not only is the company or brand doing something awesome that we truly believe in, but also because they are trusting […]
SHINE DIRECTOR PICKS UP 2nd in MAINE MEDIA DOC CONTEST
While some might feel that second place is the first loser, our glass is always half full, so we like to think that second is that cooler-in-a-totally-subtle-kinda-way wingman/sidekick to first and recognition in any form feels awesome. […]
CREATIVE MORNINGS THIS FRIDAY WITH AMY SHERALD
One of our favorite people—not just painters—is getting ready to speak on the topic of EMPATHY this Friday at the Creative Mornings Baltimore chapter. Amy Sherald is a resident artist at the Creative Alliance, so we’ve made […]
SCOUT: ERIN FITZPATRICK VIDEO LAUNCHES NEXT WEEK
Erin Fitzpatrick is probably one of the hardest working artists we know. We first met at the former Shine Collective boutique in 2009 when we showcased her charcoal portrait series alongside photographer-cum-star real estate […]
THE FUTURE OF VIDEO: 5 TAKEAWAYS FROM ADWEEK
When heavy hitters in video gather together and talk about the future, who’s winning and what’s trending in video, we listen. Key takeaways from this power dinner conversation held after the 2015 AdWeek Watch Awards : The big […]
EVENT: LOVE + LIGHT IS A SUCCESS!
It was an incredible night to remember at the Clipper Mill Pool last Saturday! Over 200 people rallied to support Shine’s founding partner Melissa Kirby in her on-going stroke recovery at ILLUMINATE LOVE + LIGHT FOR […]
EVENT: LOVE + LIGHT FOR MELISSA
It’s been nearly a year and a half since our partner at Shine Creative and friend, Melissa Kirby, suffered a devastating and rare brain stem stroke. A year ago, Melissa—who was a super healthy, active, 42 year […]
LOVE THIS: STAND OUT FROM THE HERD
Coming off of last week’s Beth Comstock inspiration, we’ve been on the lookout for advertising that echoes her sentiments. This Honda ad really struck a cord, and is completely in the spirit of Comstock’s advice, […]
CORPORATE CRUSH: BETH COMSTOCK
“People don’t want to be sold, they want to be inspired.” – Beth Comstock One of our biggest heroes of video storytelling Beth Comstock, CMO of GE, was featured recently in a new video for Future of […]
A CREATIVE MIND: BE A SEA TURTLE
Someone finally strapped a GoPro to the back of a sea turtle. This four minute video of an amphibious friend guiding us around his day-to-day in the Great Barrier Reef is stunning and so, so […]
PROJECT: SHINE’S LATEST REEL
Here’s a little compilation reel of some recent projects including a MD Board of Tourism broadcast piece we shot for Siquis. This particular body of took us all over the state of Maryland and the […]
AT WORK: FUNNY’S MONEY
“Blessed are the cracked, for they let in the light.” -Groucho Marx We came across this Fast Company article about the importance of humor in advertising and it totally resonated. While we’re more focused on longer-form […]
THE FRIDAY WRAP UP & LINKS TO LIVE BY
Above is a little closed-eye, mid-pontificating, behind-the-scenes action of our newest series, set to launch very soon. We can’t divulge too much yet, but it involves creatives making their favorite cocktails while we ask them […]