I got an email recently from one of my favorite retailers—as I do every damn day—and thought the subject header was a little odd. ‘Our new dress silos = your new dresses.‘ Silos? What are […]
Category: STORYTELLING
Content By Committee: Take the Mess out of Your Message
A video storytelling toolkit for teams. Our day went from zero to shit show in one minute. We needed some additional shots to accompany the interview of an exec for a corporate video; simple stuff like looking over […]
HOW TO STORY: FINDING YOUR PLOT WILL GIVE YOUR VIDEO PURPOSE
Discover the power of plot and how you can easily apply it to your video. Think your video doesn’t need a plot? Think again. Ignore your plot and you’re missing an opportunity to increase its quality dramatically. Developing […]
LOVE THIS: STAND OUT FROM THE HERD
Coming off of last week’s Beth Comstock inspiration, we’ve been on the lookout for advertising that echoes her sentiments. This Honda ad really struck a cord, and is completely in the spirit of Comstock’s advice, […]
CORPORATE CRUSH: BETH COMSTOCK
“People don’t want to be sold, they want to be inspired.” – Beth Comstock One of our biggest heroes of video storytelling Beth Comstock, CMO of GE, was featured recently in a new video for Future of […]
LOVE THIS: WE ARE BETTER THAN I
There’s just nothing better than an ad that doesn’t feel like an ad. This Samsung Galaxy spot feels like a trailer for Step Into Liquid 2, and not at all like a plea to buy […]
LOVE THIS: AIRBNB- NEVER A STRANGER
This weekend, while waiting for a certain a cappella movie to begin, a one minute spot for Airbnb played in the theatre. Commercials are not an entirely new precursor to previews and the actual movie itself, […]
LOVE THIS: COFFEE V. POT
When Dutch coffee brand Moyee noticed a problem with the world’s perception of its native cafes (that the coffee was not the, um, highlight) they decided to do something about it. But their conundrum was complicated- how […]
LOVE THIS: WILL TWEET FOR SHELTER
It doesn’t look like Bitcoin is really living up to its potential, so if Sour Patch Kids has its way, social media posts will be the online currency of the future. Sour Patch Kids just opened […]
LOVE THIS: THE CADILLAC OF ADS
If you, like us, stuck with the Oscars until the end (which was technically today), then you’re tired. Neil Patrick Harris is super talented but when you have to strut around naked at a black […]
INSPIRATION: PROCRASTINATE BEAUTIFULLY
Today feels like a day to maybe procrastinate a teeny tiny bit. We stumbled across these Lynn Hirschberg screen tests for W Magazine and they’re the perfect little bites to chew in between your work […]
LOVE THIS: THINK SMALL
Since their existence, celebrities have been in charge of telling us about the things we want. From subtle product placement in movies to straight up endorsements in magazines, celebrities have influenced us for as long […]
HOW TO: CREATION NEEDS CREATOR
You know how you spend your day online reading various articles and blogs for your personal and professional gain? Those are actually written by humans (for now) and their importance is rapidly rising. Companies used […]
WELL TOLD: THE CASE FOR BRANDED INSTAGRAM
Earlier in the week we discussed using video on Instagram as a stellar medium for engaging your audience. But who is your audience? It’s lovely to have friends dutifully follow your account as a show of support, but […]
LOVE THIS: VIRAL VIDEOS OF 2014
As 2014 winds down, we’ve been getting really into all the year end lists popping up. So much so, that they’ve inspired us to write our own. Over the last two weeks of 2014, we’ll […]
WELL DONE: SOCIAL SOURCING WITH MEGHAN TRAINOR X HP
Well this is kind of cool… HP brought some of the biggest names from Vine, Instagram, YouTube, and the blog world together to create the new Meghan Trainor “Lips are Moving” video. Whether you like […]
LOVE THIS: FIRST KISS
Despite gallant efforts from heavy hitters like Nike and Samsung, the most-watched video of the year was from a small clothing company called Wren. Back in our retail days, we used to buy from Wren (once […]
INSPIRATION: BEST ADS OF 2014
Over the weekend, AdWeek produced their top ten list from 2014, and damn have things changed. If this list proves anything, it’s that thoughtful, (dare we say cunning?), made-for-social-media work has pushed high-impact Super Bowl-type ads […]
WELL DONE: MAGAZINES THAT MAKE VIDEO WORK
Maybe it’s generational, but magazines will never go out of favor to the crew at Shine. They are glossy and nostalgic, and with the right art direction, can launch themselves onto the “things we’d save […]
HOW TO: CONTENT MARKETING
This is a quick lesson from Getty Images on Content Marketing and another version of ‘everything sounds better with a British accent.’ My favorite quote is by Kenneth Blanchard of Story Worldwide: ‘Content marketing is…about engaging […]
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